A resilient, inclusive, and sustainable food system that empowers African communities, drives equitable growth, and nourishes both people and planet.
What’s New:
Rootooba – From Farm to Mouth
Our Vision
Mission Statement
To catalyze the transformation of Africa’s food systems by building local capacity, strengthening policies, and enhancing agri-food trade, through innovative solutions, evidence-based approaches, and strategic partnerships that promote food security, inclusive economic growth, and environmental sustainability.
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WHO WE ARE
About us
Rootooba is a leading technical consulting firm that offers evidence-based solutions in food systems transformation in Africa. Founded on the Swahili principle of rotuba (“fertility”), Rootooba tackles systemic challenges at their roots, bridging policy, science, market systems and financing to empower governments, businesses, and smallholder farmers. Its mission, “From Farm to Mouth,” prioritizes resource efficiency to combat food scarcity, enhance nutrition, and ensure safe, efficient food supply chains.

WHAT WE DO
Our work
Anchored on three pillars: Knowledge, Partnerships and Empowerment, Rootooba implements its work under four Activity Areas:
Facilitate food and agricultural trade- enhancing dialogues and engagement
Building capacity for food system actors through a combination of structured and “see and believe” approaches.
Data gathering to support decision making
Program co-creation and implementation-harnessing the strength of partnership to enhance efficiency and multiply gains
About us
Our Aspiration for Tomorrow
Rootooba envisions a future where trade and sustainable food systems are powerful engines of inclusive economic growth. By championing evidence-based innovation, fostering multi-stakeholder dialogue, and building strategic partnerships, we are transforming the agri-food landscape to ensure resilience, efficiency, and shared prosperity for all.





























