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What’s New:

WHO WE ARE

About us

Rootooba is a leading technical consulting firm that offers evidence-based solutions in food systems transformation in Africa. Founded on the Swahili principle of rotuba (“fertility”), Rootooba tackles systemic challenges at their roots, bridging policy, science, market systems and financing to empower governments, businesses, and smallholder farmers. Its mission, “From Farm to Mouth,” prioritizes resource efficiency to combat food scarcity, enhance nutrition, and ensure safe, efficient food supply chains.

WHAT WE DO

Our work

Anchored on three pillars: Knowledge, Partnerships and Empowerment, Rootooba implements its work under four Activity Areas:

Activity Area 1

Facilitate food and agricultural trade- enhancing dialogues and engagement

Activity Area 2

Building capacity for food system actors through a combination of structured and “see and believe” approaches.

Activity Area 3

Data gathering to support decision making

Activity Area 4

Program co-creation and implementation-harnessing the strength of partnership to enhance efficiency and multiply gains

About us

Our Aspiration for Tomorrow

Rootooba envisions a future where trade and sustainable food systems are powerful engines of inclusive economic growth. By championing evidence-based innovation, fostering multi-stakeholder dialogue, and building strategic partnerships, we are transforming the agri-food landscape to ensure resilience, efficiency, and shared prosperity for all.

OUR PARTNERS