At the helm of TMA’s operations in Kenya, Ms. Ndegwa is driving programmes that support inclusive, green, and digital trade under TMA’s 2023–2030 strategic plan. Her leadership is central to flagship programmes such as the European Union funded Business Environment and Export Enhancement Programme which aims to shift at least 50% of Kenya’s horticultural exports from air to sea to reduce costs and strengthen market resilience. She is also spearheading partnerships with key government institutions including the Kenya Revenue Authority and Kenya Ports Authority to streamline export processes and reduce border delays.