Joy Ochuka is a seasoned brand marketing and communications professional with over 15 years of experience across seven business segments: consumer goods, banking, technology, aviation, agribusiness, logistics, and healthcare. Having held key positions at global blue-chip companies such as Coca-Cola, Standard Chartered and Lenovo. Joy had a stint in the flower industry, where she developed deep expertise in building connections between global markets and agricultural value chains.

As Head of Marketing @Mitchel Cotts Freight Group, Joy champions initiatives that strengthen farm-to-market linkages, drive value addition and expand sustainable trade across Africa. A strong advocate for empowering women in trade, she works to ensure farmers, SMEs and exporters—especially women-led enterprises—benefit from resilient supply chains and greater access to global markets.